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document.write('This is a great article, and a true testament to what the future holds in printing.  I have seen offset print orders shrink in quantity while watching digital printing boom in demand!  Any more, you are not a cutting edge printer if you do not have digital capabilities.  Print buyers want their orders faster, they want to make changes to their files to the last possible minute, and with digital, this is all possible.');
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document.write('Roger');
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document.write('Theo Davis Printing');
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document.write('Roger, thanks so much. It is interesting how many reasons there are....digital gives customers so much power, options, and flexibility. Quality keeps getting better and better, too. ');
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document.write('Margie');
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document.write('PBI');
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document.write('Margie,');
document.write('You hit the nail on the head!    I believe that my team cited 11 or 12 of these reasons when trying to influence a cultural shift to our printing habits at BCBSMA earlier this year, so your list really hit home with me.   ');
document.write('In fact, after we conducted some unofficial research in 2008, we determined that 90% of our 750 separate supply items, were prime candidates for some kind of digital print model, whether shorter run digital, true POD or a hybrid of POD and short-stock replenishment.    (By "short-stock replenishment" I mean: keeping 1-2 months supply on the shelf rather than 6-12 months supply, and replenishing inventory levels (Digital Print) to 1-2 month levels, when supplies dropped below pre-set low supply benchmarks.)    ');
document.write('We also felt that we needed to deviate from the practice of printing high quantities of first run collateral, based on the determination by our Account Managers, in hopes that those supplies would be used, though they had no known indicator for what the actual usage might be.  Instead, our plan was to print to the known quantity for \'immediate use only\' (usually digital), then either include an overprint of a small supply for inventory or roll out the piece as POD only (until a valid usage history dictated otherwise.)');
document.write('We concluded, that by utilizing such a digital printing/POD model, we would dramatically reduce waste, from over 40% waste to under 10%.  (Potentially 100\'s of thousands of dollars!) We\'d also cut our warehouse space to a fraction of what it is today, while still maintaining and managing 750 or more individual collateral items, in fact, increasing the likelihood of being able to version out collateral without drastically impacting overall digital print budgets.   ');
document.write('Thanks again for this insightful list...it not only is validating for my team, but it will also help serve as a reference tool for future endeavors!');
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document.write('<p STYLE="margin-top: 5px"><SPAN STYLE="color: #2D4B71">Submitted by: </SPAN>');
document.write('Jim ');
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document.write('BCBSMA');
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document.write('Jim,');
document.write('thanks - I always knew you were ahead of the pack as a production/marketing professional! ');
document.write('MD');
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document.write('Margie');
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document.write('PBI');
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document.write('Margie, this is probably implied in some of the reasons above, but I think it is important enough to single out:');
document.write('Digital printing CAN deliver more powerful, relevant and targeted messages than traditional offset printing could ever offer -- resulting in an improved ROI.');
document.write('It may cost more -- but if it works better and the net is greater -- then the increased cost is immaterial.');
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document.write('<p STYLE="margin-top: 5px"><SPAN STYLE="color: #2D4B71">Submitted by: </SPAN>');
document.write('Nancy');
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document.write('EU Services');
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document.write('Margie:');
document.write('Jim\'s comments are right on!');
document.write('This is true for this United Way as well.  With digital shorter runs, we can tailor our message to the changing economic landscape. By changing photos and body copy we are able to target our audience, the campaign level or program, location and even language. We can add in digital printing runs during the year, rather than trying to "guestimate" an entire year\'s need of a particular "standard" piece and printing all at once.  It eliminates the need for additional accompanying pages explaining how United Way is working at the present date and time, as opposed to what we were doing at the time of the large print run of the previous year.   ');
document.write('We save dollars on not only warehousing of preprinted materials, but also the cost of recycling outdated forms and collateral.  Also, we have begun to bring more items back in-hopuse to output as PODs in our Office Services Department, which also saves dollars and allows us the flexibility of timing.  Now the only jobs we compete against for timing are our own.');
document.write('I will share the list with others who are not involved in the printing of collateral materials but who have an interest in why an item that initially seems more expensive actually saves dollars in other areas of our budget.');
document.write('This United Way\'s primary focus is helping those in need. To that end, we are using available technology to produce materials to educate our varied audiences about our work.  Print gives us the ability to reach out as a compliment to our website and use of social networking sites.  ');
document.write('Our staff is able to run personalization of hybrid cards in-house with no more difficulty than a mail merge.   ');
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document.write('Diane');
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document.write('United Way of MAssachusetts Bay & Merrimack Valley');
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document.write('This is an excellent compilation and very insightful research! ');
document.write('I think we are all moving very quickly to a threshold from where the same reasons of scale that make digital costlier, will start to make offset/litho costlier while digital gets economical and that\'s when the gap will begin to shrink a lot more rapidly. Ultimately, like this article and Nancy highlighted, digital must enable a company to do business on its own terms and not the printer\'s!');
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document.write('Anuraag');
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document.write('TheAdworld');
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