I've been going to the same gym for 15 years. Close to 7 days a week, I take a cardio class. I tell you this not to impress, but to let you know I'm no stranger there.

Yet not once has their director of aerobics spoken to me. We pass each other regularly; she looks at me yet doesn't acknowledge me in any way. If I recognize her, she sure as heck recognizes me.

What a difference a "thank you" would make. I'm not asking for anything more, just a thanks for being a member, and a loyal one at that. My whole family belongs. We like the offerings and the fact it is 2.5 miles from home - so we're not about to go elsewhere. This refusal to show her customers any graciousness is felt by many of us at the gym, and who knows how that's hurting business?

Saying thanks costs nothing. You can do it in a minute, or make more of an effort and be specific about why you are grateful for your customers' business.

In our industry, it works both ways. Printing firms should thank their customers personally whenever possible. A call from the CEO works wonders (just ask your customers if you don't believe me). Gift giving at the holidays is too tricky, as most companies won't let buyers accept gifts. Saying thanks is the perfect solution.

Customers should thank their service providers who've done a great job. Think about letting the company president know, too, if your sales or service rep has gone above and beyond.

Handwritten and signed thank you cards are among the nicest gifts one can receive during the holidays. A phone call may be even more appreciated. People might expect you're calling to sell them something, or to voice a complaint. So surprise them with a plain-and-simple "Thanks."

I'm trying to work up the nerve to give that aerobics director a jar of honey as a subtle hint. Wish me luck.

And before I forget: thanks so much for reading my Print Tips! It means so much to me.