In an effort to help those new to print buying, I want to give you some idea of how to tell if your printer is the right one for you. (I'm using "he" to avoid the unappetizing "he/she" mouthful.)

Use this list to guide you as you interview reps. Aside from knowing how to source print with the appropriate manufacturer (we'll tackle that biggie soon), you should choose a sales rep that makes you comfortable.

What qualities might you look for? How about these…

• He exudes professionalism.

• He has a lot of experience in the printing industry.

• He asks you questions about your print jobs, like "Tell me how this piece will be used," and "Is this piece part of a larger campaign?" and "What matters most to you about this project?"

• He listens more than he talks.

• He knows something about your company and your industry.

• He shows you samples that are not only beautifully produced, but they also relate in some way to your needs.

• He's not a fast talker; he's a slow listener.

• He is clearly going to be a resource for you and your firm, not an order taker.

• He "has your back" as your business relationship grows. He lets you know key industry news and offers creative ideas for improving your projects.

• He's full of good ideas, not empty promises.

• He keeps in touch during the production of your job.

• He keeps his word or at least gives you a heads-up if, for example, deadlines are in jeopardy.

• He takes responsibility when appropriate, and doesn't finger point.

• You can tell he's someone you'd like to do business with for a long time.

• He seems honest and genuine.

• He can tell you in plain English what additional value he/his company will bring to you and your company.

• He explains terms and technologies you don't understand.

• He helps keep you current with new trends in printing.

• He knows lots of other service providers who can complement work his firm does.

• He doesn't bad mouth his competition.

• He's a high-energy person.

• He's someone you're happy to refer to your peers.

• He keeps you calm during production, no matter how stressful it gets.

• He's someone whose calls you always take.

• He's your 'go-to' resource.

I promised to keep my Tips shorter this year, so I'll stop. What about your ideas? Please add to this list via our Comments button below. Thanks.