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Margie Dana Thanks for subscribing to Margie's Print Tips, written to build bridges between the printing industry and its customers. Are you reading this
because it was forwarded to you? Don't miss the largest annual gathering of in-plant printing professionals and print services providers, the ON DEMAND Conference & Expo, April 16-19, 2007, in Boston, MA. Come learn why thousands of your colleagues and competitors attend each year to see what's new - and what's next - in the world of digital imaging and document production. As a special guest of Boston Print Buyers, you can save $200 on the Full Conference Pass or a FREE Expo Hall Pass. To obtain your discount, please register using source code B323H. For more information or to register, visit www.ondemandexpo.com or call 888-824-3004.
Remote Proofing It dawned on me that I hadn't heard or read much about remote proofing lately, so I contacted Dan Caldwell of ICS to get an update. Dan is the Vice President of Operations at ICS (Integrated Color Solutions, Inc.) in their Carlsbad, CA development facility ( www.icscolor.com ). ICS products include Remote Director™ and PressOK™. Remote Director™ is a SWOP-Certified, monitor-based contract proofing system. PressOK™ is a wide-format scanner that transmits sheets directly into Remote Director™ to enable off-site approvals of what the press is running. First, Some ABC's With remote proofing, the printer's proof comes to you, via your own computer or on another output device. Industry terminology isn't 100% standardized (big surprise), but this might help: Remote proof: any proof (hard or soft) produced elsewhere, used to proof content OR color. Soft proof: a proof sent over the 'net to a client's monitor. Soft proofs are generally used to proof content but are being used more often for color, too. Virtual proof: a subset of "soft proof" and the highest type of remote proofing, used to approve contract color on a monitor. Remote proofing for color has been accepted widely by large publications that have the same specs job after job, such as magazines and catalogs. Benefits The biggest customer benefit of remote proofing is a savings in production time. These proofs are convenient and can be sent to several individuals at once. Caldwell gave a good example: a full-page ad in a weekly magazine that prints in eight locations requires 10 proofs (one for each printer and two to file). These proofs are all sent to the publisher and then reshipped to each printer. Replace those nine shipments and their time to create and route with nine emails to everyone viewing a proof from a single server - and the savings becomes quite obvious. Monthly publications and catalogs have the same savings on a smaller scale, he added. Customers save on courier costs, too. But printers aren't saving, explained Caldwell. In fact, their costs go up because of the investment in the technology. And they must maintain two proofing systems: one for the virtual proofing clients and another for everyone else. Many customers use remote proofing so that they can check the content, not the color. They get the file from the printer (or access it on the printer's web site), print it off on their color laser printer, and review it. If you regard a remote proof as a contract, or final, proof, and are using it to check for color, that's where the challenge has been. Some printers install output devices at client sites, so they can print off remote proofs in their offices. In these situations, process control is absolutely essential. The printer and the client use identically calibrated proofing devices. Slow Going Widespread acceptance of this technology has been slow, said Caldwell, and one reason is because remote proofing is a disruptive technology. "However," he added, "once the barriers are broken, the usage becomes quite high very quickly. The technology originally designed to help with the iterative proofing during the creative process was nudged into high gear when Time Inc. insisted their printers add virtual proofing press side to eliminate the paper proof." (This happened in phases beginning in 2005.) One issue with remote proofing is the lack of interoperability – printers have different proofing technology based on client demands, and every system is different. What's New? "In a word – integration," Caldwell noted. "Systems can be integrated into any asset management solution with two-way notification of proof creation and sign off by clients. Industry standards groups are pushing towards writing the proof-viewing criteria into the PDF, so that any system can view it correctly. Integrated solutions with interoperability, when adopted, should remove the final obstacle to rapid acceptance." Who are the key manufacturers in remote proofing technology? The top three, said Caldwell, are ICS ( www.icscolor.com ), Kodak ( www.kodak.com ), and Dalim ( www.dalim.com ), though there are others. I want to thank Dan Caldwell for his time and insights. You may reach him at dan@icscolor.com. ©2007 Margie Dana. All rights reserved. You're free to forward this email to friends and colleagues: please do! However, no part of this column may be reprinted without permission from the author. Comments? Talk to me at
MARCH BPB DINNER PROGRAM: Meet the Press!
Co-sponsors: George H. Dean Company The Scoop We invite print purchasing professionals to register for this event. Come listen to and learn from three successful printers discuss current issues, including: how has industry consolidation affected you? What will your equipment list look like in 5 years? Can you describe the "perfect customer?" When you register, ask your own question. As moderator, I will have my own list as well (I was a Girl Scout, so I'll be prepared.) Dinner will be served (think Italian!), the discussion will last 75 minutes, and we'll have our usual, fun Trivia Contest with prizes. Register today! Our events fill up, and seating is limited. *On-site registrants will pay $10 more.
March 29: Graph_Comm 07 PINE (Printing Industries of New England) is producing this symposium of informational sessions, keynote luncheon, and exhibitor displays for print and media specifiers. The sessions and exhibit area are free to qualified print/media specifiers. There is a fee for the keynote luncheon. Online registration is required. I hope to see you there. I'll be moderating a panel discussion from 1:30 to 3 pm on "Bringing Green into Your Design," and Boston Print Buyers is exhibiting. Stop by and say hi!
BPB POLL! Printers, this one's for you:
Cast your vote today. Go to our home page at www.bostonprintbuyers.com.
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