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In this issue… First Annual Boston Print Buyers Conference
Print Tip Sponsor 10-Step Strategy for Finding the Right Printer!
My new e-book is now available for purchase. This is a handy road map that outlines my 10-step strategy for finding the right printer. It's a valuable guide no matter where you live, how much printing you buy, or how experienced you may be. Lots of resources for buyers included, too! Every Person's Guide by Margie Gallo Dana
A Plain-English
Guide This book is an edited collection of 64 Print Tip of the Week columns, filled with practical, valuable advice about the printing industry that will help buyers and printers. Available in
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Margie Dana Thanks for subscribing to Margie's Print Tips, written to build bridges between the printing industry and its customers. Join our list for your free weekly Print Tip! I arrive home today from Auckland, via Los Angeles. When I
recover from jet lag, I'll put together some thoughts from my wonderful trip
abroad, both in New Zealand and in Leeds. Thank God for Grey Shame on me. A woman my age should know better than to prejudge an older professional, but I am guilty as charged. For several years I've been unable to wear contact lenses. A stubborn astigmatism (a sign of old age, I remind myself) made wearing lenses when presenting in public, unbearable. When referring to my typed notes, I couldn't see. Actually, I could see - but everything was in stereo. This summer I gave it one last chance and made an appointment with my ophthalmologist's new contact specialist. There I sat, in her examination room. In she came, wearing an outfit like the nuns back in St. Vincent Martyr grammar school wore (that is, once the Pope liberated them from their habits). She was easily 20 years my senior, maybe more. And I, contrary to what you may think, am no spring chicken. "Oh boy," I thought. "How can this woman help me? I'm doomed." Let me tell you something. With the quickest eye exam and most astute line of questioning I've ever experienced in this situation, this senior proposed an innovative solution the likes of which I've never heard before - or since. "We'll fit you with one lens only. That'll do the trick." So she had me pop in one contact, and she handed me a New Yorker magazine to read aloud (something the nuns also liked to do). Not only could I see the body copy, but by God, my dramatic interpretation of fiction never SOUNDED so good! Cloud 9 carried me home - my one eye fitted with a lens and the other one naked as a jaybird. I could see clearly now. Silently, I hated myself for presuming this woman couldn’t help me. Help me? She knocked all of the other eye specialists out of the ring. Which brings me to printing. You may have noticed the industry is top heavy with older people, mostly gentlemen. You may even have formed an opinion that professionals over 70, or 60, or even 50 can't possibly steer your company into this "new media" era, where the online dovetails with off-line technologies. If you need to work with commercial printers, you will likely find yourself dealing with people who have 20, 30, even 40 (or more) years of experience. Don't do what I did with this eye doctor. Instead, rejoice! Go in thinking, "Thank God - here's someone who's probably done this long enough that he (or she) knows exactly how to give me the help I need!" Printing is one industry where experience makes a major difference. The grey haired can spin your work into gold. ©2006 Margie Dana. All rights reserved. You're free to forward this email to friends and colleagues: please do! However, no part of this column may be reprinted without permission from the author. Comments? Talk to me at
COME TO THE BPB CONFERENCE AND HEAR WHAT BUYERS ARE SAYING Whether you buy or sell print and other media, you will be enlightened at our November 2nd conference. Here's why: 12 dynamite educational sessions by some of the industry's brightest and best speakers. Two print buyer panels - as a buyer, you can learn what your peers are doing and thinking. As a service (print) provider, you can hear what your prospects and customers are concerned about. Everyone will benefit! I do hope you'll join us. Please register online at www.bostonprintbuyers.com Go to to our Conference schedule page, choose your sessions and register online. Everyone is welcome - NOT just buyers. Exhibit Space Is Sold Out! For pricing, benefits, and details on other conference sponsor opportunities go to our exhibitor page. Who's Exhibiting?
Welcome our Cocktail Sponsor: The Tripp Company!
Take the BPB Poll! Our current BPB poll asks the following question - and is for print customers only: How likely is it that you'll source some printing overseas in the next 12 months? To participate in our poll, please go to www.bostonprintbuyers.com. It's there on the home page, bottom left. Have fun!
Print Tips Archives! Our
Print Tips
archive are public. Access them from the home page of our site Margie Dana Services: New and Improved!
BPB Sponsor Directory Take a look! The BPB Directory offers firms a unique online presence for their prospective customers. Interested? Visit our sponsor information page for details. New Job Posted at MIT MIT's Publishing Services Bureau is looking for a Procurement Assistant. It could be you. Read more on our Job Bank page. Be a Guest Contributor!
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