Boot Camp for Print Reps is a unique educational program designed to help today's print reps, CSRs and print executives understand - and better serve - the modern print buying business community.

This groundbreaking, half-day seminar will provide the inside line on the real-world questions and concerns of print buyers today. Designed specifically to educate printing sales reps, customer service reps, paper reps, even print company executives and CEOs, Boot Camp for Print Reps is the only seminar led by the expert printing and print buying powerhouses of RIT Professor Emeritus Frank Romano and PBI founder Margie Dana.

Who Should Attend

Print and paper sales teams, customer service reps, even executives and CEO's will benefit from this firsthand look the decision-making processes of today's print buyers.

Register Today!

Register online for just $299 per person. Enroll four or more people from the same company to receive a 10% group discount.

Our Instructors

Margie Dana, Founder of Print Buyers International, will share with the attendees everything they must know about sourcing and buying behaviors of today's corporate print buying professionals. As a former print buyer, publisher of the weekly Margie's Print Tips enewsletter, and popular industry speaker, Margie occupies a unique position in the industry. She travels extensively, speaking to buyers and to the print community. Her focus is on building bridges between print buyers and their service providers. No one is better equipped to share the buyer perspective with the community of printers.

Frank Romano, Professor Emeritus at RIT, has been studying print buyers for over 30 years. He has conducted extensive research on print buying behaviors and trends, and his findings - all directly relevant to sales reps - will be shared at the Boot Camp. Author of over 45 books on printing and the graphic arts, Frank has a depth of experience that is truly unique. Additionally, having recently returned from a round-the-world trip that included speaking at DRUPA 2008, he brings a worldview perspective that influences all of his sessions and seminars.

What You'll Learn

• How this economy is affecting print buyers;

• How to communicate with print buyers

• What criteria are most highly valued by your customers (you'll be surprised)

• Seven behaviors that are guaranteed "client killers"

• Networking protocol with print buyers in a social situation

• Why price is not The Issue with 99% of buyers - and what is!

BONUS! Insights into the HOT New Markets for Digital Printing

Frank Romano will share What's Hot in the Digital Print Market for 2009. This discussion ties the success of your printing company to market knowledge. It will provide Boot Campers with an overview of print marketing and highlight selected market segments.

This discussion will cover the following:

• Printing service differentiation

• How is print marketing different?

• How printers should apply marketing

• Where are the growth markets for digital?

• New tools to help printers market

FREE Boot Camp for Print Reps Handbook!

In addition to cutting-edge information about what’s happening in print buying today, Boot Campers will receive a FREE copy of the new Boot Camp for Print Reps Handbook, available only by attending this special half-day seminar.

Who Should Attend

Printing sales reps, CSRs, paper reps - even print company CEOs and other members of the management team - will benefit from this one-of-a-kind Boot Camp for Print Reps.

Attendees will come away with current, relevant and practical insights - from the country's leading print buying experts - that will improve reps' relationships with customers and help eliminate barriers with their prospects. Service providers who attend this Boot Camp will not only be more sensitive to real-world business issues faced by today's buyers, but they'll also be better prepared to service clients more successfully.

Register Today!

Registration costs just $299 per person. A 10% group discount applies for four or more attendees from the same firm.

Program Details

Wednesday, January 28, 2009
MCLE (Massachusetts Continuing Legal Education) Auditorium
Ten Winter Place
Boston, MA (right in Downtown Crossing, on the T)

Questions?

Contact Barbara Graham at 978-490-0100 or at