
Conference
Schedule & Workshop Descriptions
Spilling Ink -- The Experts Speak
Learn the latest and share perspectives with many of the
print industry's leading authorities!
November 2, 2006
Throughout the day, in 3
different rooms, we're offering attendees 12 different sessions to choose from.
When you register, you'll select a total of four 1-hour sessions - one from
each specific time slot. In addition, everyone can register for our printers
vs. buyers game show from 4 to 5 - it's guaranteed to be fun!
Conference Hours: 8:30 am - 7:00 pmExhibit Hours: 10:00 am -
7:00 pm
Click a workshop title below
to see a description. Click the title again to close the
description. Click a speaker's name to
see a bio.
8:30 - 5:00
Registration
9:15-10:15
Presented by Daniel
Dejan, Sappi
The color we
want is not always the color we get. Fortunately, there are ways to master
color hue, value, intensity and quality. Learn the experts insider tips,
hints and secrets for color consistency from the computer screen through the
print process.
Every attendee will get a
copy of the upcoming issue of The Standard, a technical publication on
printing and design from Sappi Fine Paper. This one focuses on "Managing
Color. It includes a few techniques to expand the gamut on press and it
also explains industry efforts to streamline workflow and establish a reliable
color profile. Plus, it makes sense out of acronym soup, including
CMYK, RGB, TVI, and CMM.
Presented by Chris Smith,
CEO, AGI
Of course we're
sending PDF files to printers. But are we sending strong PDF files? And are we
leveraging this technology to our advantage? Come learn the latest trends in
PDF publishing. Review the latest tools and standards to support commercial
print reproduction. And discover how PDFs support multi-tiered publishing for
on-line and in-print needs.
Presented by Christine Erna,
Fulfillment Plus Mailing Solutions
Direct mail can
be an extraordinarily powerful marketing medium if you know how to
execute it effectively. Gain an inside edge that shows you how to manage data,
how to save on postage and production, and how to apply the 8 creative
must haves that lead to direct mail success.
10:45 - 11:45
Presented by Chris Wells,
Lavigne Inc.
It's the hottest
thing off (or on) the press: digital printing. But what does this
state-of-the-art technology really mean? How does it differ from traditional
offset printing? What are its pros and cons? And how can you take advantage of
data to launch real-time targeted marketing campaigns? Get the answers and
practical insights you need to embrace this crucial new printing
paradigm.
Presented by Jack Miller,
PIRAnet
What makes paper
prices go up and down? Why does paper suddenly get scarce? Why do paper mills
have allocations? Find the answers to these and many other crucial paper
questions in this summary of paper economics. You'll get a better understanding
of the "big picture" challenges, plus practical insights on supply chain
mechanics, structuring contracts and determining who is best positioned - the
printer or the end user - to buy paper.
A Buyer Panel
moderated by Jill Connolly
Weve
selected a small panel of experienced, expert buyers willing to share their
insights with newcomers. This special, interactive session is a rare chance to
compare notes and get answers to your most puzzling and challenging questions.
Whats the best way to manage vendors? What are the worst print mistakes?
What must you watch for?
This is not a
session about dot gain, signatures, ghosting or the brightness of paper. It is,
however, a hard-hitting discussion about the challenges that every print buyer
faces every day. Heres an opportunity to learn and gain insights on all
of the unwritten rules of print buying from experienced print buyers. Come,
learn and enjoy the conversation!
12:00 - 1:15
Presented by
Frank Romano
Ask the leading
print experts who they look up to and one name comes up again and again: Frank
Romano. He's the mastermind behind the industry's indispensable Pocket
Pal. The editor of the definitive Encyclopedia of Graphic
Communication. The author of 44 books, including the first works on Quark,
InDesign, PDF, digital printing, multi-media and more. He has started nine
magazines, written more than 4,000 articles and his writing has been translated
into Russian, Chinese, Arabic, French, German and Spanish.

And he has a lot to say
about printing - about where it's going and what you need to know to survive
and prosper. Come to the keynote luncheon and learn why marketing
communications are changing. How printing processes are meeting these changes.
Why print buying just isn't what it used to be. And most importantly, what you
can do to keep up with and master our changing print landscape.
1:30 - 2:30
Presented by Daniel
Dejan, Sappi
You had better
get it right: after all, the press check comes at the crucial point where
design, prepress, paper selection and vendor selection all come together. Get a
complete overview of the print production process with in-depth analyses of
color proofing, the relationship of ink to paper, press check responsibilities
and quality standardization.
Presented by Martin
Hensel, CEO, Texterity, Inc.
In the old days,
publishing meant putting together ink and paper. Not anymore. Today, more and
more managers of editorial content - including magazines, catalogs and even
brochures - are offering their material in digital editions that lower costs,
expand reach and increase revenues. Is this the end of print publishing as we
know it? Not necessarily. In fact, smart publishers are using digital to
increase the value of their printed matter. See how you can do the
same.
Presented by Scott
Dubois, Cross-Media Specialist, Reynolds DeWalt
There's digital
printing, then there's variable data printing, a subset of digital that can
unlock the power of data to deliver your message one-to-one. Expect an in-depth
look at VDP that shatters misconceptions, exposes requirements and offers
practical ideas for planning to make the process smoother. Discover VDP's
strengths and opportunities, plus the possibilities for cross-media campaigns -
and see how easy it really is!
3:00 - 4:00
Moderated by Margie
Dana, Founder, Boston Print Buyers
Who's
Who on the panel
Sure, we like to hear from printers. But
what's the view from the other side of the table? In this no-holds-barred
discussion, our print buyer panelists share their perspectives on the real
world of print buying - the good, the bad and the ugly. Match your wits and
trade opinions with our panel and expect an honest, open analysis of the
printing buyer/vendor relationship.
Presented by Lewis Fix,
EarthChoice Domtar Inc.
Paper companies
and trees are mortal enemies, right? Wrong. Today, many leading companies are
participating in Forest Stewardship Council (FSC) certification, a bold
environmental initiative that's saving forests millions of trees at a time.
Learn what the FSC trademark means and how you can source paper in a way that
encourages sustainable forestry practices.
Presented by Robert
McClements, PrintYorkshire, UK
Something big is
happening in the UK. New intermediaries who "farm" print jobs to multiple
printers have sent shockwaves through the UK print world - and are about to
rock the US, too. Find out how these print farmers are changing the rules for
print management contracts - and what you need to know in this new supply chain
environment.
4:00 - 5:00
Hosted by Frank
Romano Who's Who on the teams
Do you know a
Heidelberg from a hole in the ground? Our contestants do and they're ready to
prove it! Join us in a just-for-fun match up of printers vs. print buyers in a
quiz game that probes the outer limits of print professionalism.
5:00 - 7:00
Music by The Felice Pomeranz Jazz Harp
Quartet, The Gilded
Harps
We're closing a
day of events on a high note with fine food, good drinks, terrific company and
great music by the Felice Pomeranz Jazz Harp Quartet! Come eat, meet and greet
- this is one "print jam" you don't want to miss.
Speakers,
presentations and times may be subject to change. Please bookmark this website
for updates and announcements.
Don't miss out on New
England's graphic arts event of the year!
Register today! All of our educational sessions
are included in your low registration fee, but they all have limited seating
and will fill up fast. Also included: the not-to-be-missed game show from 4 to
5 pm and the gala party from 5 to 7 pm. Don't wait!

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