Boot Camp for Print Reps
Print Buyers International
A Print Buyers International Program

Tuesday, January 19, 2010
Boston, MA
1 pm – 4 pm

Register Now!

Boot Camp for Print Reps is a unique educational program designed to help today's print reps, print company CEOs, and CSRs understand - and better serve - the modern print buying community.

This three-hour seminar will provide the inside line on the real-world questions and concerns of print buyers today. Designed specifically to educate printing sales reps, print company executives, and customer service reps, Boot Camp for Print Reps is led by the expert printing and print buying powerhouses of RIT Professor Emeritus Frank Romano and PBI founder Margie Dana.

Our Instructors

Margie DanaMargie Dana, Founder of Print Buyers International, will share with the attendees everything they must know about sourcing and buying behaviors of today's print buying professionals. As a former print buyer, publisher of the weekly Margie's Print Tips enewsletter, and popular industry speaker, Margie occupies a unique position in the industry. She travels extensively, speaking to buyers and to the print community. Her focus is on building bridges between print buyers and their service providers. No one is better equipped to share the buyer perspective with the community of printers.

Frank RomanoFrank Romano, Professor Emeritus at RIT, has been studying graphic designers and how they design for print for 50 years. He has conducted extensive research on graphic design behaviors and trends, and his guidance on how to design printable files will help designers succeed. Author of over 45 books on printing and the graphic arts, Frank has a depth of experience that is truly unique.

What You'll Learn

  • What today's print buyers want from their printers

  • The effects of the recession on professional print buyers

  • How to communicate with print buyers

  • How buyers' roles are radically evolving

  • Where are the markets for print?

BONUS! Frank's Insights into the Key Applications for 2010

Frank Romano will share what the key applications are in each market. He'll discuss the latest trends and offer ideas for printers' key opportunities in digital and variable printing.

FREE Boot Camp for Print Reps Handbook!

Printing sales reps, print company CEOs, CSRs, and other members of the management team will benefit from this one-of-a-kind Boot Camp for Print Reps.

Who Should Attend

Printing sales reps, print company CEOs, CSRs, and other members of the management team will benefit from this one-of-a-kind Boot Camp for Print Reps.

Attendees will come away with current, relevant and practical insights - from the country's leading print buying experts - that will improve reps' relationships with customers and help eliminate barriers with their prospects. Service providers who attend this Boot Camp will not only be more sensitive to real-world business issues faced by today's buyers, but they'll also be better prepared to service clients more successfully.

What Past Attendees Say about Boot Camp for Print Reps

"Margie's a great speaker! She did not lose my attention at any point."

Christine Fiorani, Ambassador Press

"I enjoyed the Boot Camp and found the insights you gave into the minds of today's print buyers fascinating. Particularly the pressures they have with regard to job security and the need they have to diversify their skill set. Also, it was a call to action to update my website and "hug" my clients more frequently and consistently."

Brian Solov, Microprint

"100% one of the best seminars I have gone to in the last 5 years. I thought it was awesome and also loved how those two buyers were there also. I thought they added great insight. The way you and Frank covered this all in 3 hours on a snowy day was awesome. Please keep me updated on your next Boot Camps as you will see me there."

Tim Boucher, B Squared Inc.

"Margie knows what she is talking about because she was a print buyer and has the opportunity to talk and be with print buyers and print vendors constantly. We shared important information, and since it was a small group we could also share our experiences…. It had very consistent content and will help me better understand the American print industry - its challenges and opportunities."

Gisele Hipolito, Graphia - ABIGRAF, Brazil

Fees and Registration

Registration costs just $299 per person. A 10% group discount applies for two or more attendees from the same firm who register at the same time.

Register Now!

Program Details

Wednesday, January 19, 2010
MCLE (Massachusetts Continuing Legal Education) Auditorium
Ten Winter Place
Boston, MA (right in Downtown Crossing, on the T)
1 pm - 4 pm

Questions?

Contact Barbara Graham at 978-490-0100 or at .

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